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AXA Assistance Car Breakdown

Developed ecommerce platform to sell Car Breakdown Insurance Cover from AXA Assistance UK and for their various partners. Each partner has a separate website based on partners branding. It covers Roadside Repair & Rescue Assistance, Cover your car in Europe, Overnight Accommodation, etc.

This is a popular product with 5 Car Insurance Star Rating and attracts a huge traffic on the site to get the quote or purchase the product.


  • Site has been built using Mobile First approach and considerable efforts has been put in for UI/UX designs. This is the 2nd generation of the site to make it Web 2.0 friendly.
  • AXA various integrated products are using Microsoft Technologies. So, the site was built using .NET MVC and Web API
  • Car Registration, Post Code Checker has been integrated to assist customer purchase journey
  • Credit Card and Direct Debit Payments has been integrated and we did comply with PCIDSS compliant to achieve the in-house payments.
  • Multiple websites with different branding have been built on the single framework to ensure same features can be added to multiple websites.
  • Complex Products Management with dynamic offers have been added to ensure online platform can offer all the products as being managed by AXA internal desktop systems.
  • Integrate complete system with AXA internal claim handling systems to facilitate 24/7 emergency claim lines.
  • Customers can generate a Quote and come back at a later date to make the payments of the generated Quote.
  • Ecommerce Features like upselling and cross selling has been added to the platform.

Platforms Used



  • Information Architecture
  • Database Designs
  • UX & Prototyping
  • Robust OWASP coding standards
  • Ecommerce capabilities
  • Engaging and easy to manage interface
  • Secure payment gateways
  • Ongoing Support and Maintenance
  • Dedicated Resources

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What Clients Say

Shaishav has always been a pleasure to work with. He is responsive to queries and his work and that of his team has always met our needs.

Richard Crawford

Head of business change at AXA Assistance

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